Beer Can Label Design - Backpack Guy Hazy Dbl. IPA

Meet Backpack Guy, a new release by Monument City Brewing Co. in Baltimore, Maryland. This hazy 8% DIPA is a new addition to their IPA line-up. Backpack Guy has a pillow-like mouthfeel with big tropical fruit notes coming from a triple dry hopping of Mosaic, Amarillo, and Cashmere. Inspired by one of the head brewers and his love for hiking. Psst, that’s why we incorporated his nickname Night Hawk into the patch on the backpack!

Hoot Design Studio specializes in can design that grabs your attention and makes your customers thirsty. Focus on what your customers might be doing while drinking your beer. Are they out fishing or hiking? Your label design should entice your target market and be relatable. I know I’m ready to fill my backpack up with a few of these double IPA’s and get outdoors!

You worked hard to create that special brew - making sure the ingredients are quality and just right. You spent time, money and energy on the flavor. Shouldn’t your label follow suite?
The creative process begins with an idea. A tailor-made thought that is first expressed with pencil and paper.

I’m passionate about ink illustrating. My process begins with a pencil sketch, hand inked lines and ends with digital coloring in Photoshop or Procreate. Then, I pair my hand-crafted work with a seasoned graphic design background to create dynamic and eye-catching layouts and design. Located in York PA, Hoot is a creative studio that combines the art of graphic design and illustration. From branding and marketing to authentic original art - let me show you what I can do!
HOOT DESIGN STUDIO
Craft Beer Label Design • Brewery Branding • Packaging Design • Pen & Ink Illustration • Logo Design • Apparel Graphics

www.hootdesignstudio.com   |   Follow along on Instagram

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